Design
A dynamic and adaptable graphic designer with a keen eye for composition and typography who cut his teeth in the print industry, now carving a niche as a freelancer, collaborating with big-name clients on striking digital, motion, and print campaigns.
Clients: Adidas, Stella McCartney, Bumble, Merky FC, HSBC, Generali Bank, Education First, Hill & Knowlton, Industry Dive, Hadley Property, Future Publishing, Dennis Publishing, Factory Media, Kaset, Cyclist Magazine, The Week Junior, Ride UK BMX Magazine, Mountain Biking UK, Beer Hatch, Exalt Records.
Adidas by Stella McCartney Lookbook
For Adidas by Stella McCartney’s 2024 summer campaign, I was asked to design a digital buyers’ catalogue that embodies the campaign’s core message: celebrating strong women embracing their physical power. Stella McCartney draws continuous inspiration from the many facets of female strength, and this vision shaped the first-ever Strength Collection.
My catalogue serves as a crucial tool for shop buyers, helping them curate their selections with confidence. To elevate the experience, I created an interactive PDF featuring seamless click-through galleries on each page, allowing buyers to explore the range in an intuitive and engaging way.
Stormzy and Adidas came together in a collaboration project called Merky FC to highlight the need for equality in the football industry.
I was asked to design a report showing the underrepresentation of people from black, or mixed black heritage, employed in off pitch roles in the football industry.
Stormzy not only wanted to highlight the problem in the football industry but also offer a solution by offering a platform on which to support and champion new black employees in football.
This celebration, coined “Allyship”, has led to a 27% higher yield of applicants to leadership positions, which is the goal for Merky FC